Blockbuster
Blockbuster used to be a provider of home movie and video game rental services. Services were offered primarily at video rental shops, but later alternatives included DVD-by-mail, streaming, and video on demand. Blockbuster delayed its brand's innovation, which caused them to lose their loyal customers to their competitors.
With this rebrand project, Blockbuster will be repurposed to cater to the world gaming with a new platform that will help build community and opportunities.
Blockbuster
Beyond The Controller
Logo
The first step in my process to establish the pain points of the brand, including their reason(s) for decline and lack of modern industry practices.
From there I determined a new brand purpose, archetype, consumer, goods/services and so on, to create a unique brand for Blockbuster. Blockbuster is now going to market towards gamers that want to learn the basics of programming video games.
After research came a mark that was inspired by the small inner workings of the technology that is used by gamers with a complementing rounded block-like typeface.
Ad Campaign
This ad campaign is used for getting the attention of gamers who desire to learn how to make video games, getting a jump start to a further education.
This ads will be placed in places like GameStop, universities with game programming (Ex: Full Sail University), and Best Buy.
Social Act Campaign
This social act campaign focuses on how video games create positive impacts on the people that play them. This goes against the negative stigma and also promotes donating to the Blockbuster Foundation to help gamers get their dream education in the gaming industry.
These will be seen in instagram, facebook, and twitter posts for career tech schools, universities, and high schools.