For
I decided to bring For to life because as a person who also suffers from psoriasis, trying to find helpful content is difficult or underwhelming.
However, the community is strong and always willing to help others while they are also getting the help that they need.
The challenge was that I was an insider to this problem I’m trying to solve, I had to push myself to not let my personal experiences overshadow the challenges and stories of others that suffer from the same thing.
Through my research I continually went back to trying to create a tool that all people with all types of psoriasis would find helpful and be able to use regularly.
Logo
This logo is combining two concepts: layers and community. Layers are represented by the layers of abilities the app offers and implying the layers of the skin. The pastel green and pink colors overlap each other to connect. Community is represented by the people who drive the app and support the people within. The two dots represent the heads of two connected people, expressing the community within For.
Workflow
This workflow shows the paths that the new and returning user will take when they use the app. I used this to help plan out how the app would work and what paths the new and returning users would take. This also shows other optional paths on how the user can get to more screens within the app.
Happy Flow
This happy flow shows way path our ideal persona will take as they open the app. Our ideal persona is “Katie.” Katie is 25 and has plaque psoriasis; she desires to find better ways to manage her psoriasis and find products recommended by the community.
This happy flow also shows paths the user can take to get to other screens within the app.
Design
For’s design utilizes layering sections and rounded cards to help organize the content on each screen. The pieces of the brand icon is used through as background elements to keep consistency. The the pastel pink brand color is used as the clickable color to tell the user what provides a function.
Social Media
For’s social media ads will feature testimonials from users to showcase a personal experience to make it genuine for the people viewing the ad.
The message will remain consistent through all social media but will be presented differently in each. Instagram can utilize stories and sponsored posts, Twitter can use internet influencers to promote the app, Facebook can use shared posts and sponsored posts, and Snapchat can use the discover section as well as stories.